Your story. Your moment. Your jeweler.

Engagement rings, estate finds, expert repairs, and gold buying — right here in downtown Roanoke.

Whether you're starting a new chapter, honoring a memory, or restoring something special, we’ll help make it part of your story.

Stop in to browse, or bring something in. This might just be your moment.

  • Diamond engagement rings in white, yellow, and rose gold – shop at Hooker & Co.

    Bridal & Engagement Rings

    Your forever starts here. Our engagement ring collection features hand-selected designs that combine elegance, quality, and meaning.

  • Men's and women's wedding bands with diamonds – Hooker & Co. Fine Jewelers in Roanoke, VA

    Wedding Bands

    Classic or modern, your wedding band should stand the test of time.
    We offer a wide range of wedding bands —with or without diamonds.

  • Diamond and gemstone earrings. – shop elegant styles at Hooker & Co. Jewelers in downtown Roanoke

    Earrings

    From timeless studs to bold statement drops, our curated earring selection offers something for every style and occasion.

  • Gold and diamond tennis bracelets and paperclip styles – shop Hooker & Co. in downtown Roanoke

    Bracelets

    From sleek gold chains to dazzling diamond tennis bracelets, our bracelet collection blends versatility with sophistication.

  • Colorful gemstone and gold fashion rings – stackable statement rings in Roanoke at Hooker & Co.

    Fashion Rings

    From bold statements to stackable essentials, fashion rings let you show off your personal style. Explore a range of designs.

  • Diamond pendants and gemstone necklaces – shop elegant styles at Hooker & Co. Fine Jewelers in Roanoke

    Pendants & Necklaces

    Discover the perfect balance of sparkle and sentiment with our pendant and necklace collection.

  • Gold and silver chain necklaces – figaro, paperclip, and link chains available in Roanoke, VA

    Chains

    Sleek, versatile, and essential—our chain collection is designed to stand alone or showcase your favorite pendants.

  • Gold and silver charms including initials, crosses, hearts, and anchors – custom jewelry in Roanoke

    Charms

    Tell your story one charm at a time.
    Our charm collection includes timeless symbols, initials, hobbies, and special occasion pieces.

  • Men's and women's watch bands in leather, metal, and silicone – Hooker & Co.

    Watch Bands

    Switch up your style or replace a worn strap with our curated collection of watch bands.

  • Vintage estate jewelry including brooches, pearls, and cameos – unique finds at Hooker & Co. Roanoke

    Estate Finds

    Distinctive, storied, and impossible to duplicate—our estate jewelry is where the treasure hunt begins.
    Each piece is curated for its craftsmanship, charm, and vintage appeal.

Meet your Roanoke Jeweler


With two decades in the jewelry industry, including years as a wholesale dealer — Jason Hooker brings both experience and craftsmanship to every piece. His passion for gems began with geology, and he’s GIA educated with a commitment to ongoing gemological training. Whether you’re looking for advice, an appraisal, or help finding the right piece, you’ll always work with a jeweler who cares.

Jason Hooker, expert jeweler in Roanoke, VA, with decades of experience and GIA gemological training — Hooker & Co. Fine Jeweler
Hooker & Co. Fine Jewelers logo – Downtown Roanoke’s trusted jewelry store for engagement rings, repairs, and custom design