Charms

Celebrate what matters most with a charm that tells your story. Whether it’s a symbol of love, luck, travel, or family — charms let you carry meaning in miniature. At Hooker & Co. Fine Jewelers, we offer a curated collection of charms in yellow gold, white gold, sterling silver, and mixed metals. You’ll find everything from classic initials and birthstones to whimsical designs, religious icons, and milestone markers.

Build a bracelet. Personalize a necklace. Or choose a single charm to give as a thoughtful gift.

Our charm collection includes timeless symbols, initials, hobbies, and special occasion pieces—all crafted in precious metals and designed to clip onto chains, bracelets, or charm holders. Whether you’re building a memory bracelet or gifting meaning, every charm counts.

Popular styles: hearts, initials, birthstones, travel, milestone

Shop charms for: personalized gifts, memory bracelets, holidays, layering chains.

Repairs, Conversions & Custom Work

Lost a charm? Want to turn a pendant into a charm or vice versa? Need to repair a broken clasp or add a new one to your bracelet? We’ve got you covered. Our downtown Roanoke shop can solder, modify, or build a piece from scratch.

Why Buy Charms Locally in Roanoke?

* Mix, match, or build a bracelet with help from a real jeweler

* Get expert advice on adding charms to your existing jewelry

Ready to add meaning to your jewelry?

Whether it’s your first charm or your fiftieth, stop in and explore the possibilities. We’re always happy to help you design something personal and memorable.

Visit us in downtown Roanoke — walk-ins welcome